We Built The PR Tool
We Wished Existed
Agencies charge $5K-$20K/month for "hope-based" PR. We built the #1 AI-powered PR autopilot that delivers results at 50x less cost.
The Data Sheet
Kevin Lourd
Kevin is a Paris-based tech entrepreneur and former COO of Walnut Algorithms, where he helped raise a $10M Series A.
He came to PR from tech—and that outsider perspective is exactly why he saw what insiders couldn't.
After raising $10M at Walnut Algorithms, the company completely skipped a press release. Why? The traditional agency model felt too complex, too expensive, and too uncertain for the ROI. That frustration became the catalyst for something new.
Kevin's philosophy: Product Simplicity. Great products should be like icebergs—hiding immense complexity below the surface to offer a simple experience for the user. PR shouldn't require an army of account managers. It should just work.
Sound Bites for the Record
Kevin Lourd offers a data-backed perspective on the future of media relations.
"To be visible in AI responses like ChatGPT, you don't need SEO—you need Digital PR."
— On the future of search
"We don't just send emails; we engineer conversations by reading what journalists actually write before we pitch."
— On the PressBeat approach
"Marketing should be automated and cheap in the age of AI."
— On democratizing PR
"Relevance is the only relationship that matters. A targeted AI pitch beats a 'coffee buddy' pitch every time."
— On journalist outreach
Why We Are Different
We challenge the PR industry's conventional wisdom.
Relevance Over Relationships
The industry claims you need "connections" to get press. We believe relevance matters more. Journalists care about the story, not the sender.
Transparency Over Opacity
Traditional PR operates in a black box. We show you every pitch, every open, every click. Real-time. No surprises.
Software Over Services
Agencies charge $5K-$20K/month because humans don't scale. AI does. Same quality, 50x less cost.
Earned Over Paid
Paid ads stop working when you stop paying. Earned media builds long-term authority that paid channels cannot buy.
Every Company Deserves Organic Press
Not just the ones with $20K/month PR budgets. Especially the startups. The dreamers. The builders.