Guarantee Terms

1. What We Guarantee

For each article you purchase, PressBeat guarantees:

• Article on a DR50+ publication — Published on a site with Ahrefs Domain Rating of 50 or higher
• Editorial Brand Mention — Your brand named in the body of the article. Linked or unlinked is at the journalist's editorial discretion. Semrush's October 2025 study of 1,000 domains found nofollow and follow links correlate with AI citations almost identically (Pearson 0.340 vs 0.334) — what matters is that your brand is named in trusted editorial content
• Editorial article — Not a sponsored post, paid placement, or press release distribution
• Journalist proposal within 30 days — A DR50+ journalist proposes an article (interview, Q&A, or op-ed) within 30 days of your order

2. How We Measure Domain Rating (DR)

Domain Rating is measured using Ahrefs, the industry standard for SEO metrics.

• We measure the domain's DR, not the individual article page's URL Rating (UR)
• DR is verified at the time of publication, using the most recent monthly Ahrefs data available before the article goes live
• Minimum DR: 50+
• If DR fluctuates: We use the DR measured at the time the journalist makes a proposal. If a site's DR changes after that, it still counts based on the DR when the proposal was made
• You can verify independently using Ahrefs Backlink Checker or any Ahrefs account

3. Pricing

PressBeat operates on a simple pay-as-you-go model:

• $500 per article — DR50+ publication with editorial Brand Mention
• No subscription — Pay per article, no monthly commitment
• No retainer — Order when you need coverage, stop when you don't
• White-label included — Every article is white-label at no extra cost

4. Refund Policy

If no DR50+ journalist makes a proposal (interview, Q&A, or op-ed) within 30 days of your order, you receive a full refund. Once a journalist accepts and proposes an article, the order is fulfilled — publication timelines depend on the journalist's editorial process.

5. When We Refund (Triggers)

You are entitled to a full refund if the article:

• No journalist proposal within 30 days of your order
• Omits your Brand Mention — your brand name does not appear in the body of the published article
• Is below DR50+ at publication time

6. When We Don't Refund

An order counts as "fulfilled" (no refund) once a journalist makes a proposal, even if the article is not yet published, if:

• You refuse a valid opportunity — We secure a placement meeting all criteria (DR50+, Brand Mention in article, relevant publication) and you decline without valid reason
• You don't respond to journalists — A journalist requests information/interview and you don't respond within 72 hours, causing the opportunity to be lost
• You sabotage the placement — Actions that intentionally cause a secured opportunity to fall through

Valid reasons to decline (won't count as fulfilled):

• Publication is completely irrelevant to your industry
• Article angle fundamentally misrepresents your brand
• Publication has clear ethical/legal issues

7. Your Responsibilities

To maintain your guarantee eligibility, you must:

• Respond to journalist inquiries within 72 hours — When we forward a journalist's questions, you need to reply promptly
• Provide accurate information — The information you provide about your company must be truthful
• Be available for interviews — If a journalist wants to interview you, make reasonable efforts to accommodate
• Not make false claims — Don't ask us to pitch stories that are untrue or misleading
• Make best effort — Act in good faith to support the PR process

8. What's Not Included

• Specific publication guarantees — We cannot guarantee placement in a specific publication (e.g., "I want Forbes specifically")
• Traffic guarantees — We guarantee the article and the Brand Mention, not the traffic or AI citations it generates
• Ranking guarantees — SEO improvements depend on many factors beyond our control
• Content approval — The journalist writes the article; we cannot guarantee exact wording

9. Disputes

In case of disagreement:

• We will provide Ahrefs screenshots and documentation for any disputed metrics
• You may verify independently using your own Ahrefs access
• For unresolved disputes, PressBeat's reasonable determination will be final

10. Contact

Questions about these terms? Contact us at support@pressbeat.io